What gets a X video taken down, age-restricted, demonetized or shown to fewer people
69 rules from X's own policy and help pages, in plain words: what triggers each one, what X says, and a link to the page.
Last verified
X
At a glance
What happens to a video that breaks one of these X rules, and how many rules lead there.
34 rules:Taken downMostly about violence and gore; minors' safety; nudity and sexual content.
1 rule:Age-restrictedMostly about nudity and sexual content.
11 rules:DemonetizedMostly about AI-generated or altered media; engagement bait; misinformation.
17 rules:Shown to fewer peopleMostly about spam and misleading tricks; hate and harassment; links to other sites.
4 rules:Labeled or needs a disclosureMostly about hate and harassment; nudity and sexual content; sponsored posts and ads.
2 rules:OtherMostly about low quality and video format; sponsored posts and ads.
By topic
Violence and gore6
Nudity and sexual content5
Spam and misleading tricks5
Hate and harassment4
Regulated goods4
Minors' safety3
Privacy3
AI-generated or altered media2
Animal welfare2
Engagement bait2
Links to other sites2
Misinformation2
Other copyrighted material2
Scams and fraud2
Self-harm and eating disorders2
Sponsored posts and ads2
Violent extremism2
Weapons2
Copyrighted music1
Dangerous stunts and challenges1
Drugs, alcohol and tobacco1
Health claims1
Impersonation1
Low quality and video format1
Money and investment claims1
Other apps' watermarks1
Politics and elections1
Reposted or unoriginal videos1
Swearing and crude language1
Other6
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The 20 rules that matter most
20 of the 69, the ones that hurt a creator most first, with a few of each kind.
What gets a video taken down
01RemovalNudity and sexual content
Sensitive media in live video or profile images
What triggers it: Adult content, violent media, hateful imagery or self-harm depictions used in a live broadcast or as a profile picture, header, List banner or Community cover.
“You can't include Adult Content within areas that are highly visible on X, including in live video, profile pictures, headers, List banners, or Community cover photos.”
What triggers it: Nude, sexual or intimate footage that was made or shared without the consent of the people in it: hidden-camera footage, creepshots or upskirts, face-swaps of a real person onto a nude or sexual body (deepfake porn), or offers or bounties for such media.
“We will immediately and permanently suspend any account that we identify as the original poster of intimate media that was created or shared without consent.”
What triggers it: Any sexual or suggestive depiction of, or sexual commentary about, someone under 18, including drawn, computer-generated and AI media, edits that hide faces or bodies, and links to such material.
“This may include real media, text, illustrated, or computer-generated media - including generative AI media.”
What triggers it: Video showing physical abuse of a child, especially when the child is nude, the context is abusive, or the harm is moderate or severe.
“we will remove most instances of media depicting physical child abuse, even if shared to raise awareness or express outrage.”
What triggers it: Targeting people with slurs, tropes, dehumanizing language, fearful stereotypes ('all [group] are terrorists'), hateful references to genocides or lynchings, or calls to harass or boycott people because of race, ethnicity, national origin, caste, sexual orientation, gender, gender identity, religion, age, disability or serious disease.
“In some cases, such as (but not limited to) severe, repetitive usage of slurs, or racist/sexist tropes where the context is to harass or intimidate others, we may require Post removal.”
What triggers it: Content that promotes, recruits for, or spreads propaganda of terrorist organizations, violent extremist groups or violent hateful entities (logos, flags, anthems, recruitment messages).
“We will immediately and permanently suspend any account that we determine to be in violation of this policy.”
What triggers it: Media filmed by the perpetrator of a terrorist or mass violent attack, bystander footage during the attack (moment of death, bodies, victims identified), the perpetrator's memes or weapons, full manifestos, or excerpts with tactics, targets, ideology or hateful slogans.
“Sharing perpetrator-generated media related to the attack in all instances.”
Self-harm or suicide shown, encouraged or explained
What triggers it: Video that shows, encourages or explains self-harm or suicide (cutting, burning, methods, instructions), says wounds are 'not severe enough', presents self-harm as healthy coping, discourages getting help, or shows self-harm without recovery context.
“We will remove promoting, encouraging, depicting or actively engaging in Self-harm Behaviors.”
Promoting starvation, purging or other disordered eating
What triggers it: Content that promotes or depicts disordered eating behaviors such as starvation or bulimic behaviors (purging), for example 'thinspo', extreme fasting goals or tips to hide eating disorders.
“Disordered eating behaviors such as starvation or bulimic behaviors”
What triggers it: Video showing or encouraging dangerous challenges or stunts that risk injury or death, or harmful drug or substance abuse, without recovery context.
What triggers it: Offering, seeking or facilitating the sale of illegal drugs, non-prescription drugs or precursor chemicals (prices, 'DM to buy', menus, contact or payment details).
“You may not attempt to purchase, manufacture, smuggle, sell, or facilitate the sale or trafficking of drugs.”
What triggers it: Offering or seeking to buy, sell or trade firearms, ammunition, incendiary devices or lethality-enhancing accessories between private individuals.
“the purchase, sale or trade of firearms, incendiary devices, ammunition and lethality enhancing firearm accessories between private individuals is not allowed.”
What triggers it: A monetizing creator posts an AI-generated video of an armed conflict without a disclosure that it was made with AI.
“effective March 3, 2026 users who post AI-generated videos of an armed conflict without adding a disclosure that it was made with AI will be suspended from the Original Content Rewards Program for 90 days.”
Game footage or old footage passed off as a current war
What triggers it: Realistic video-game footage of armed conflict not labeled as synthetic, or conflict footage claimed to be from a different war or time period.
“you must also label realistic video game depictions of armed conflict as a synthetic video. You may not attempt to mislead people about the origin of any depictions of armed conflict”
What triggers it: Violent speech X judges lower-severity: minor or unintended harm, self-defense or military-conflict context, outrage at perpetrators of major harm, an unclear target, or coded 'dog whistle' calls to violence.
“in certain cases, we may make the violative content less visible by restricting its reach on X”
What triggers it: Video, caption or speech that insults or uses profanity against an identifiable person, tags or names someone to humiliate them, urges others to harass them, or sexualizes someone without consent (unwanted sexual talk about their body).
“We take action against the use of insults or profanity to target others.”
What triggers it: A post that promotes a brand that paid you, gifted you the product, gives you affiliate commission or a discount code, or has you as an ambassador, posted without the Paid Partnership disclosure.
“Posts that are part of a Paid Partnership published as an organic Post must have the "Paid Partnership" disclosure on.”