What gets a Pinterest video taken down or shown to fewer people
33 rules from Pinterest's own policy and help pages, in plain words: what triggers each one, what Pinterest says, and a link to the page.
Last verified
Pinterest
At a glance
What happens to a video that breaks one of these Pinterest rules, and how many rules lead there.
30 rules:Taken downMostly about hate and harassment; health claims; misinformation.
1 rule:Shown to fewer people
1 rule:Labeled or needs a disclosureMostly about sponsored posts and ads.
1 rule:OtherMostly about low quality and video format.
By topic
Hate and harassment2
Health claims2
Misinformation2
Nudity and sexual content2
Spam and misleading tricks2
Sponsored posts and ads2
AI-generated or altered media1
Animal welfare1
Dangerous stunts and challenges1
Drugs, alcohol and tobacco1
Engagement bait1
Gambling1
Impersonation1
Links to other sites1
Low quality and video format1
Minors' safety1
Other copyrighted material1
Politics and elections1
Privacy1
Regulated goods1
Scams and fraud1
Self-harm and eating disorders1
Swearing and crude language1
Violence and gore1
Violent extremism1
Weapons1
Other1
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The 20 rules that matter most
20 of the 33, the ones that hurt a creator most first, with a few of each kind.
What gets a video taken down
01RemovalNudity and sexual content
Sexual content or visible intimate body parts
What triggers it: Sexually explicit or sexually suggestive depictions or descriptions, visible genitals, anus, breasts or buttocks, or promotion of erotic practices like BDSM.
“Pinterest isn’t a place for sexual content or visible intimate body parts. We remove or limit the distribution of this type of content”
Non-consensual intimate images or 'nudifier' tools
What triggers it: Intimate images shared without consent (incl. upskirting, down-blousing, hidden-camera shots), threats to share them, or tools/instructions for making nude images of people.
“Non-consensual creation and/or distribution of intimate images including intimate image abuse (referred to as “NCII” or “IBSA”), upskirting, down-blousing and hidden camera images, or the threat to do so (referred to as “sextortion”).”
What triggers it: Any content that sexualizes minors (poses, performances, settings, attire), nudity or partial exposure of minors including minors in underwear, or grooming.
“Nudity and partial exposure of minors, including minors in underwear.”
What triggers it: Counterfeit products, documents or money; stolen data or accounts for sale; hacking or security bypass; test-cheating services; get-rich-quick schemes.
“Exploitative financial practices including get-rich-quick schemes.”
What triggers it: Slurs, negative stereotypes or caricatures, support for hate groups, hate-based conspiracy theories (e.g. Holocaust denial), denial of gender identity or sexual orientation, support for conversion therapy, or mocking protected groups' beliefs or symbols.
“Pinterest isn’t a place for hateful content or the people and groups that promote hateful activities. We remove or limit the distribution of such content and accounts”
Personal info or private people shown without consent
What triggers it: ID documents, home addresses, emails, phone numbers, medical records, login details, card or bank numbers, or photos of private people posted without their permission.
“Photos of private people posted on Pinterest without their permission”
What triggers it: Self-harm instructions or imagery, suicidal quotes, encouraging self-harm, mocking people who self-harm, diets or coaching that encourage disordered eating, insensitive humor about self-harm, suicide challenges.
“Content including diets and coaching that encourages disordered eating.”
What triggers it: Content that encourages, belongs to, impersonates, praises, promotes or helps extremists, terrorist organizations, gangs or perpetrators of mass violence.
“We remove or limit the distribution of content and accounts that encourage, belong to, impersonate, praise, promote, or provide aid to dangerous actors or groups and their activities.”
What triggers it: Medically unsupported health claims that risk public health: false or 'miracle cure' products, anti-vaccination advice, or misinformation about public health emergencies.
“The promotion of false cures or "miracle cure" products”
What triggers it: False or misleading content about voting or census dates, places, methods or eligibility, attempts to delegitimize results with false claims, or AI-made content making a political figure appear to say or do something they didn't.
“Fabricated or manipulated content (e.g. content generated with AI tools) making someone appear to do or say something they didn't with the clear intent of influencing public sentiment about a political figure and/or election.”
What triggers it: Using someone's name, images or identifying details in a misleading way, or AI/synthetic content that impersonates a person or organization.
“as well as remove synthetically generated or manipulated content that impersonates a person or organization.”
What triggers it: Marijuana products and paraphernalia, illicit or synthetic drugs, tobacco or nicotine products, promotion of excessive drug or alcohol use, or unauthorized selling of alcohol, supplements, steroids or prescription drugs.
What triggers it: Instructions, offers, glorification or promotion of firearms, attachments, components, ammunition, other regulated weapons, explosives, or 3D-printed weapons.
“Firearms, attachments, components, ammunition, and other regulated weapons.”
What triggers it: Pranks or challenges that risk imminent physical harm or extreme emotional distress, especially involving minors.
“Harmful pranks or challenges that risk imminent physical harm or extreme emotional distress, especially if showing or encouraging the participation of minors”
What triggers it: Content close to a policy line, content kept for an acceptable reason (education, condemnation, remembrance), or content Pinterest's systems predict is not inspirational, relevant or safe.
“Content that our systems predict may not meet those criteria may be shown less often or less prominently, even if we haven't determined that the content necessarily goes against our Community Guidelines.”
What triggers it: Sponsored, gifted or otherwise incentivized content with no clear disclosure (#ad or Pinterest's paid partnership label).
“Include a clear disclosure to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a paid partnership, or applying a label to your content using Pinterest’s paid partnership tool)”