Sponsored finance, crypto or gambling (EU, UK, Australia)
X may take the video down.
About to post? A full check of your video looks for this in what's shown, what's said, the words on screen and the caption, with a plain fix.
Check a video freeWhat triggers it
A paid partnership in the EU, UK or Australia promoting financial products or opportunities (loans, investment services, crypto, buy-now-pay-later) or gambling (lotteries, social casinos, sports betting).
What X says
“Financial products, services, or opportunities (including loans, investment services, crypto, buy now pay later services and other financial-related content)”
How to fix it
Do not run these sponsorships organically in those markets; use X Ads if the category is allowed there.
Good to know
Only applies to sponsored or affiliate content from creators in, or aimed at, those regions. Look for referral links, bonus codes, exchange or betting-app logos.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Compare this rule across platforms
Related X rules
Platforms change their rules often. This page sums up what X publishes; it isn't legal advice.