Recently penalized account loses non-follower reach

X may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: Worth fixingXOther

Free, no account: paste your caption and hashtags and see what X may flag, in seconds.

What triggers it

The account recently broke the X Rules, is thought to be spammy, or has graphic violence or hateful imagery in its profile photo, header or other profile elements. X's open-source code adds automated account-level labels (spam, impersonation, abuse, NSFW, compromised) with the same effect.

What X says

“Accounts that recently violated the X Rules.”
X, Our approach to recommendations
Official source: help.x.com/en/rules-and-policies/recommendations

How to fix it

Clear any required post removals, secure the account, keep avatar and banner free of gore and hate symbols, and expect weak non-follower reach for a while after a violation.

Can FYProof spot it?

A check doesn't look for this one. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: not for this rule
  • On-screen text: not for this rule
  • Caption: not for this rule
  • Hashtags: not for this rule

Part of this rule depends on your account or on what happens after you post, which a check before posting can't see.

Compare this rule across platforms

Platforms change their rules often. This page sums up what X publishes; it isn't legal advice.

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