Gambling and betting content rules on TikTok, YouTube, Instagram and more
The short answer
Showing gambling gets a video age-gated or held back on most big apps; codes and links that send viewers to bet are what get it removed.
- TikTok keeps gambling off For You even without a link, and removes affiliate codes and 'sign up with my link' pitches.
- YouTube age-restricts online casino and social casino content, and removes links, logos or codes for gambling sites Google hasn't certified.
- Instagram, Facebook and Threads show gambling and betting promotion to adults only.
- Snapchat removes betting tips and gambling referral codes, Pinterest removes promotion of online gambling and lotteries, and X bans sponsored gambling posts in the EU, UK and Australia.
- TikTok
- YouTube
- X
- Threads
- Snapchat
At a glance
| Platform | What can happen | Its strictest rule |
|---|---|---|
| TikTok | Taken down, Shown to fewer people | Promoting a betting site, casino or mystery box |
| YouTube | Taken down, Age-restricted | Promoting uncertified gambling or 'guaranteed wins' |
| Age-restricted | Gambling or betting promotion (18+) | |
| Age-restricted | Gambling or betting promotion (18+) | |
| X | Taken down | Sponsored finance, crypto or gambling (EU, UK, Australia) |
| Threads | Age-restricted | Gambling or betting promotion (18+) |
| Snapchat | Taken down | Gambling sites, betting tips or referral codes |
| Taken down | Online gambling or lotteries |
The rules, side by side
Each row is a platform's own rule: what it means, what the platform says, how to fix it, and where to read it in full.
| Platform | The rule, in plain words | In their words | Links |
|---|---|---|---|
| TikTok | Promoting a betting site, casino or mystery boxRemovalTrading, marketing or giving access to gambling, gambling-like activities (social casinos) or mystery value products: affiliate codes, links, 'sign up with my link', pointing viewers off-platform to bet.Fix: Remove codes, links and calls to sign up. Only eligible verified business accounts may market gambling, and only in some regions. | “Gambling, gambling-like activities, or mystery value products” | |
| TikTok | Gambling shown or promotedNot recommendedShowing or promoting gambling or gambling-like activities (betting slips, casino or slot play, sports-betting apps, social casinos, loot boxes), even without a link.Fix: Cut the gambling footage or accept 18+ only and no For You reach. | “Showing or promoting gambling and gambling-like activities, cannabis or cannabis-related items, adult tobacco or vaping use, or firearms or explosive weapons” | |
| YouTube | Promoting uncertified gambling or 'guaranteed wins'RemovalLinks, verbal references, logos or codes that send viewers to online gambling or betting sites not certified by Google, including skin and other digital-goods gambling, or promising guaranteed returns from any gambling site.Fix: Remove casino or betting links, codes and logos for uncertified operators and any guaranteed-win claims. | “Promising the viewer guaranteed returns via online gambling, regardless of whether the site is certified or not.” | |
| YouTube | Online casino or social casino contentAge restrictionContent that promotes, depicts or facilitates online gambling, including certified sites and social or sweepstakes casinos.Fix: Expect an 18+ restriction on casino content; remove it if you need full reach. | “Content that facilitates access to, promotes, or depicts online gambling, and social/sweepstakes casinos, including content from certified sites.” | |
| InstagramFacebookThreads | Gambling or betting promotion (18+)Age restrictionDepicting or promoting real-money online gambling (sports betting, casino, lotteries, sweepstakes), social casino games, or free-to-play games with gambling mechanics.Fix: Remove promo codes and gambling-app screens if teens are in the audience; never claim guaranteed wins. | “Content that attempts to sell, trade, depict or promote social casino games that simulate gambling games such as slot machines, where there is no opportunity to win money or money’s worth.” | |
| X | Sponsored finance, crypto or gambling (EU, UK, Australia)RemovalA paid partnership in the EU, UK or Australia promoting financial products or opportunities (loans, investment services, crypto, buy-now-pay-later) or gambling (lotteries, social casinos, sports betting).Fix: Do not run these sponsorships organically in those markets; use X Ads if the category is allowed there. | “Financial products, services, or opportunities (including loans, investment services, crypto, buy now pay later services and other financial-related content)” | |
| Snapchat | Gambling sites, betting tips or referral codesRemovalPromoting gambling services, including betting websites, gambling apps, tip or prediction services, or gambling referral codes.Fix: Remove gambling promotion and codes. | “promoting gambling services (including betting websites, gambling apps, tip or prediction services, or referral codes)” | |
| Online gambling or lotteriesRemovalPromotion of online gambling, betting or lotteries.Fix: Remove gambling promotion. | “Online gambling and lotteries.” |
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.