Compare platforms
TikTok vs Instagram vs YouTube, rule by rule.
One question, every platform's answer: music, reposts, sponsored posts, hashtags and more, side by side. Every row is a platform's own rule: in plain words, in the platform's own words, and with a link to its page.
- 9 platforms
Music and sounds
What gets muted, claimed or blocked, and which sounds brand deals can use.TikTok, YouTube, Instagram and 6 more - 8 platforms
Reposting other people's videos
Reposts, compilations and reaction videos: what each app wants you to add.TikTok, YouTube, Instagram and 5 more - 5 platforms
Watermarks from other apps
Another app's logo on your video, and what each platform does about it.TikTok, Instagram, Facebook and 2 more - 9 platforms
AI labels
When realistic AI video needs a label, and what each app does without one.TikTok, YouTube, Instagram and 6 more - 8 platforms
Sponsored posts and paid partnership labels
Which label each app wants on paid, gifted and affiliate posts.TikTok, YouTube, Instagram and 5 more - 7 platforms
Sponsors you can't post for
The products each app bans from sponsored posts, and the ones it only limits.TikTok, YouTube, Instagram and 4 more - 8 platforms
Giveaways and contests
Prizes for likes, follows and comments, and the apps that ban contests outright.TikTok, YouTube, Instagram and 5 more - 7 platforms
Engagement bait
'Like if', 'tag a friend' and follow-for-follow: what each app does with them.TikTok, YouTube, Instagram and 4 more - 8 platforms
Links in captions and videos
Where a link may lead, links shown on screen, and QR codes.TikTok, YouTube, Instagram and 5 more - 6 platforms
Hashtags
How many is too many, and what happens to unrelated or trending tags.YouTube, Instagram, Facebook and 3 more - 5 platforms
Video length and upload limits
Shorts length, upload caps and the minimum for creator payouts.TikTok, YouTube, X and 2 more - 4 platforms
Black bars, blur and slideshows
Letterboxing, borders, blurry re-saves and slideshows.TikTok, Instagram, Facebook and Snapchat - 8 platforms
Cross-posting and duplicate uploads
Posting the same video twice, delete-and-repost, and one video on many accounts.TikTok, Instagram, Facebook and 5 more - 8 platforms
Shadowbans and account status
Accounts left out of recommendations, and the status screens that show it.TikTok, YouTube, Instagram and 5 more - 6 platforms
Sped-up, flipped or cropped clips
Speed changes, mirroring, filters and crops on someone else's footage.TikTok, YouTube, Instagram and 3 more - 9 platforms
Kids in videos
Family vlogs, made for kids, under-16 creators and what's never allowed.TikTok, YouTube, Instagram and 6 more - 9 platforms
Health and weight-loss claims
Cure claims, fast results and weight-loss products.TikTok, YouTube, Instagram and 6 more - 9 platforms
Money, investing and get-rich-quick claims
Guaranteed returns, trading signals and paid crypto promos.TikTok, YouTube, Instagram and 6 more - 8 platforms
Gambling and betting
Betting slips, casino streams, referral codes and sponsored gambling.TikTok, YouTube, Instagram and 5 more - 8 platforms
Alcohol, smoking and vaping
Drinking, smoking, vaping and cannabis on camera, and selling them.TikTok, YouTube, Instagram and 5 more - 7 platforms
Swearing and bad language
Profanity and ads, age limits, and swearing at someone.TikTok, YouTube, Instagram and 4 more - 8 platforms
Stunts, pranks and challenges
Risky stunts, scare pranks, viral challenges and dangerous driving.TikTok, YouTube, Instagram and 5 more - 9 platforms
Politics and elections
Paid political posts, voting information and political reach.TikTok, YouTube, Instagram and 6 more - 9 platforms
Filming people and personal info
Strangers on camera, addresses and IDs on screen, and secret filming.TikTok, YouTube, Instagram and 6 more
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