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example-creator-clip.mp4

TikTokInstagramYouTube
What you'll post with it

EXAMPLE DATA: made up to show the layout of a report, not a real post. My morning routine that changed everything. The shake is 50% off this week, link in bio!

#weightloss #fitnesstips #morningroutine #followforfollow #likeforlike #fyp #viral

Example receiptexample-creator-clip.mp4

The short version

Selling a shake with a guaranteed weight-loss result is the main risk on every platform. The borrowed watermark and the follow-back offer lower reach. Remove the guarantee, use a clean export and keep the call to action plain.

We found 12 things to look at.

Chance of trouble on each platform


Removal is likely for the guaranteed weight-loss claim on a product being sold.

  • 0:04 to 0:16Selling weight-loss products with big claimsFix: Remove the result promise, or remove the sale from this video.
  • 0:00 to 0:04Another creator's or app's watermark or logoFix: Use a clean export without the watermark.
  • 0:04 to 0:08Diet or fitness content promising fast resultsFix: Describe the habit instead of a time-bound result.
  • 0:12 to 0:16Ad, sponsored or own-business post not disclosedFix: Turn on "Disclose commercial content".
  • 0:16 to 0:19Like-for-like, follow-back or gift pressureFix: Remove the follow-back offer.

Weight-loss promotion and another app's watermark both limit reach.

  • 0:00 to 0:04Watermark from another appFix: Re-export without the watermark.
  • 0:04 to 0:16Weight-loss or cosmetic surgery promo (not recommended)Fix: Remove the promise and the sale, or run it as a labelled ad.
  • 0:04 to 0:16Weight-loss products or cosmetic procedures (18+)Fix: Expect an 18+ audience, or leave the product out.
  • ·More than 5 hashtagsFix: Use five or fewer.

The follow-back offer is close to sub-for-sub, and the weight claim limits ads.

  • 0:16 to 0:20Sub-for-sub or rewards for likes and viewsFix: Use a plain call to action instead.
  • 0:12 to 0:16Sponsorship not declared as paid promotionFix: Tick "paid promotion" in Studio if the shake brand pays you or the link is an affiliate link.
  • ·Something else we noticedFix: On YouTube, point to the channel page or the description instead of "bio".

12 fixes · 3 platformsEstimate, not a guarantee

Things to look at

  1. SeriousTikTokVery likely

    Selling weight-loss products with big claims

    In what's said
    What we noticed
    The shake is promised to make you "lose ten pounds in a week" and then sold with a 50% discount and a link in bio.
    Why it matters
    Weight-loss products promoted with exaggerated results are removed.What could happen: Removal
    How to fix it
    Remove the result promise, or remove the sale from this video.
    “Any product or service promoted with exaggerated or harmful claims, such as unrealistic weight loss results”
  2. SeriousYouTubeLikely

    Sub-for-sub or rewards for likes and views

    In the on-screen text
    What we noticed
    "Like + follow and I follow you back" is a follow-for-follow offer.
    Why it matters
    Rewarding viewers for engagement breaks YouTube's fake engagement rules.What could happen: Removal
    How to fix it
    Use a plain call to action instead.
    “Offering to subscribe to another creator’s channel only if they subscribe to your channel (“sub4sub”)”
  3. Worth fixingTikTokVery likely

    Another creator's or app's watermark or logo

    In the picture
    What we noticed
    Another app's handle, "@another_app", is shown top left at the start.
    Why it matters
    Videos carrying another platform's watermark are not recommended.What could happen: Not recommended
    How to fix it
    Use a clean export without the watermark.
    “Reused or unoriginal content posted without creative edits, such as clips that show someone else’s watermark or logo”
  4. Worth fixingInstagramVery likely

    Watermark from another app

    In the picture
    What we noticed
    "@another_app" watermark top left in the opening seconds.
    Why it matters
    Reels with visible watermarks from other apps are shown to fewer people.What could happen: Not recommended
    How to fix it
    Re-export without the watermark.
    “low-resolution or watermarked reels”
  5. Worth fixingTikTokVery likely

    Diet or fitness content promising fast results

    In the on-screen text
    What we noticed
    "Guaranteed to lose 10 lbs in a week" is a fast-result promise.
    Why it matters
    Diet content that promises fast results is not shown in the For You feed.What could happen: Not recommended
    How to fix it
    Describe the habit instead of a time-bound result.
    “Diets, exercises, products, or services that include exaggerated or harmful claims, such as those promising fast or dramatic results”
  6. Worth fixingInstagramVery likely

    Weight-loss or cosmetic surgery promo (not recommended)

    In the on-screen text
    What we noticed
    Weight-loss promise followed by a discount on the product.
    Why it matters
    Weight-loss product promotion is not recommended on Instagram.What could happen: Not recommended
    How to fix it
    Remove the promise and the sale, or run it as a labelled ad.
    “Content that promotes or favorably depicts the use of weight loss products or services and cosmetic surgeries.”
  7. Worth fixingInstagramLikely

    Weight-loss products or cosmetic procedures (18+)

    In the on-screen text
    What we noticed
    The video promotes a weight-loss product.
    Why it matters
    Posts promoting weight-loss products are shown only to adults.What could happen: Age restriction
    How to fix it
    Expect an 18+ audience, or leave the product out.
    “Attempts to buy, sell, trade, donate, gift, mention or ask for weight loss or weight gain products or services.”
  8. Worth fixingTikTokLikely

    Ad, sponsored or own-business post not disclosed

    In what's said
    What we noticed
    "The shake is fifty percent off right now, the link is in my bio."
    Why it matters
    Product promotion needs the commercial content disclosure.What could happen: Needs a disclosure label
    How to fix it
    Turn on "Disclose commercial content".
    “If you’re posting commercial content on TikTok, you must clearly disclose it using the content disclosure setting.”
  9. Worth fixingYouTubeLikely

    Sponsorship not declared as paid promotion

    In the on-screen text
    What we noticed
    A discount and a link to buy the shake. If there is a brand deal or affiliate link, it is not declared.
    Why it matters
    Paid promotions must be declared in Studio and said in the video.What could happen: Needs a disclosure label
    How to fix it
    Tick "paid promotion" in Studio if the shake brand pays you or the link is an affiliate link.
    “If your video contains branded content, you must let us know using the paid promotion declaration in Studio.”
  10. Worth fixingTikTokVery likely

    Like-for-like, follow-back or gift pressure

    In what's said
    What we noticed
    "Like and follow and I'll follow you back."
    Why it matters
    Follow-back offers are treated as engagement bait.What could happen: Not recommended
    How to fix it
    Remove the follow-back offer.
    “Content that tries to manipulate people into giving gifts or inflating likes or follows isn’t eligible for the FYF.”
  11. MinorInstagramVery likely

    More than 5 hashtags

    In your hashtags
    What we noticed
    7 hashtags.
    Why it matters
    Instagram is moving to a five-hashtag limit.What could happen: Unclear
    How to fix it
    Use five or fewer.
    “Instagram will gradually update the number of hashtags that you can include in a caption for a reel or post to five.”
    See the news report ↗(Reported by news outlets)
  12. MinorYouTubeLikely

    Something else we noticed

    In your caption
    What we noticed
    The caption says "link in bio", but YouTube Shorts has no bio link under the video.
    Why it matters
    Viewers may not find the link, and comments asking for it are not a policy problem but can look spammy.What could happen: Unclear
    How to fix it
    On YouTube, point to the channel page or the description instead of "bio".

This is an estimate, not a guarantee. Platforms keep the way they rank videos private and change their rules often, so use this as a guide before you post.

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