Sponsored post for a product X bans in partnerships
X may take the video down.
Last verified
What triggers it
A paid partnership promoting adult products or services, alcohol, contraceptives, dating or marriage services, drugs or CBD, tobacco or vapes, weapons or weapons training, or political, geopolitical or social issues or crises for commercial purposes.
What X says
“The following content categories are not eligible for Paid Partnership promotion”
We last checked this against X's page on .
How to fix it
Do not run organic sponsored posts for these categories on X. Use X Ads, where some are allowed under ad policy, or ask X sales for an exception.
Good to know
Only applies when the post is sponsored, gifted or affiliate content. Health, supplement and weight-loss products are in “Sponsored supplements, medicine or weight-loss products”; finance and gambling in the EU, UK and Australia are in “Sponsored finance, crypto or gambling (EU, UK, Australia)”.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related X rules
Platforms change their rules often. This page sums up what X publishes; it isn't legal advice.