Promoting drug, alcohol, tobacco or weapon use
X may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Content that promotes using regulated substances or weapons without being a sale (for example glamorized drinking, vaping or drug use, or showcasing guns).
What X says
“Content that promotes the use of regulated substances or weapons.”
We last checked this against X's page on .
How to fix it
Keep products incidental and off-center, and drop 'how to use' or glamorizing framing if you want reach to non-followers.
Good to know
X's page says only 'regulated substances or weapons'; reading this as alcohol, tobacco, vapes and cannabis is our interpretation. Incidental background presence is lower risk than featuring or encouraging use.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
Related X rules
Platforms change their rules often. This page sums up what X publishes; it isn't legal advice.