Repeatedly asking viewers to like, repost or follow

The video may not earn money on X.

DemonetizationHow serious: Worth fixingXEngagement bait

Last verified

What triggers it

Caption, voiceover or on-screen text that repeatedly tells viewers to like, reply, bookmark, follow or repost.

What X says

“Do not solicit engagements: repeatedly instructing users to engage with posts, such as asking to like, reply, bookmark, follow, or repost.”
X, Original Content Rewards Program
Official source: help.x.com/en/using-x/original-content-rewards

We last checked this against X's page on .

How to fix it

Cut repeated 'like and repost' calls to action. Ask a genuine question instead.

Good to know

Count engagement instructions across caption, speech and text overlays. One soft question is low risk; 'like, repost and follow' stacked or repeated is the target.

Can FYProof spot it?

A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: looked at for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

The free caption check below looks for wording linked to this rule in a caption and hashtags.

Free caption check

Is my caption at risk?

Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.

0 of 2,200 characters

Where will you post it?

Platforms change their rules often. This page sums up what X publishes; it isn't legal advice.

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