Still photo or text-only Snap
Snapchat may leave the video out of recommendations, so fewer people see it.
Not recommendedHow serious: Worth fixingSnapchatLow quality and video format
About to post? A full check of your video looks for this in what's shown and the words on screen, with a plain fix.
Check a video freeWhat triggers it
A single still photo, or a Snap that is only text on a plain background, submitted to Spotlight.
What Snapchat says
“Still-image photos, horizontal Snaps, blurry Snaps, and text-only Snaps won’t show up in Spotlight.”
How to fix it
Post real video with movement and sound; put text over footage instead of a plain background.
Good to know
Watch for videos where nearly every frame is the same image, or where the only content is text.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the words on screen. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: not for this rule
- Hashtags: not for this rule
Compare this rule across platforms
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.