Hard-to-read tile headline

Snapchat may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: MinorSnapchatLow quality and video format

About to post? A full check of your video looks for this in the words on screen and the caption, with a plain fix.

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What triggers it

A Discover tile logo or headline that is hard to read because of odd capitalization, punctuation, symbols or emoji.

What Snapchat says

“This applies to logos or headlines that may be hard to read due to issues with capitalization, punctuation, symbols or emojis.”
Snapchat, Recommendation Eligibility: Quality
Official source: values.snap.com/policy/content-guidelines-recommendation-eligibility/recommen...

How to fix it

Write the tile headline in normal sentence or title case with plain punctuation.

Good to know

Only applies to Partner / Discover tiles. Watch for random caps, symbol runs or emoji strings that replace words.

Can FYProof spot it?

A full check of your video looks for it in the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: not for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.

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