Letterboxed video (black or blurred bars)

Snapchat may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: Worth fixingSnapchatLow quality and video format

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What triggers it

A wider clip placed inside a vertical frame with black, colored or blurred bars above and below (or at the sides).

What Snapchat says

“letterboxed videos”
Snapchat, Recommendation Eligibility: Quality
Official source: values.snap.com/policy/content-guidelines-recommendation-eligibility/recommen...

How to fix it

Re-frame the footage to fill the 9:16 frame (crop, zoom or re-shoot) instead of adding bars.

Good to know

Look for static bands that fill more than about 15% of the frame height or width on both sides.

Can FYProof spot it?

A full check of your video looks for it in what's shown. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: not for this rule
  • On-screen text: not for this rule
  • Caption: not for this rule
  • Hashtags: not for this rule

Compare this rule across platforms

Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.

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