No sound

Snapchat may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: Worth fixingSnapchatLow quality and video format

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What triggers it

Video with no audio track or a silent audio track.

What Snapchat says

“missing audio”
Snapchat, Recommendation Eligibility: Quality
Official source: values.snap.com/policy/content-guidelines-recommendation-eligibility/recommen...

How to fix it

Add a voiceover, original sound or a licensed Snapchat Sound before posting.

Good to know

No audio stream, or an audio stream that is silent for the whole video. Quiet ambient sound counts as audio.

Can FYProof spot it?

A full check of your video looks for it in the video's size, shape and length. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: not for this rule
  • On-screen text: not for this rule
  • Caption: not for this rule
  • Hashtags: not for this rule

Sounds other than speech, such as music, aren't checked.

Compare this rule across platforms

Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.

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