Paid partnership without #ad or label
Pinterest may expect a label or a disclosure on the video.
Last verified
What triggers it
Sponsored, gifted or otherwise incentivized content with no clear disclosure (#ad or Pinterest's paid partnership label).
What Pinterest says
“Include a clear disclosure to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a paid partnership, or applying a label to your content using Pinterest’s paid partnership tool)”
We last checked this against Pinterest's page on .
How to fix it
Turn on the paid partnership label when publishing (it can't be added later) and add #ad.
Good to know
Brand deals, gifted products, discount codes. In the EEA a disclosure is required for all commercial content, including your own products.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related Pinterest rules
Platforms change their rules often. This page sums up what Pinterest publishes; it isn't legal advice.