Like-for-like, follow-back or gift pressure
TikTok may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Tricking people into engaging: 'like-for-like' or follow-for-follow promises, false incentives for gifts or follows, or misleading claims meant to boost views.
What TikTok says
“Content that tries to manipulate people into giving gifts or inflating likes or follows isn’t eligible for the FYF.”
We last checked this against TikTok's page on .
How to fix it
Remove the like/follow/gift bargain and any fake prize claims.
Good to know
'Follow me and I'll follow back', 'like or you'll have bad luck', fake giveaways, 'gift a rose to unlock part 2'. Does NOT count: a genuine question inviting comments, an honest 'follow for part 2'.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.