Diet or fitness content promising fast results

TikTok may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: Worth fixingTikTokHealth claims

Last verified

What triggers it

Showing, describing or promoting: diets, exercises, products or services with exaggerated claims (fast or dramatic results); restrictive low-calorie diets including extended intermittent fasting; products, medications or devices prone to misuse for weight loss or muscle gain (even without selling them); a body type as 'ideal' in an unhealthy context; or your own ongoing struggle with disordered eating, even when it doesn't encourage the behavior.

What TikTok says

“Diets, exercises, products, or services that include exaggerated or harmful claims, such as those promising fast or dramatic results”
TikTok, Community Guidelines: Mental and Behavioral Health
Official source: tiktok.com/safety/en/policies-and-engagement/mental-behavioral-health

We last checked this against TikTok's page on .

How to fix it

Remove time-bound result promises and extreme fasting advice; focus on habits and health.

Good to know

'Drop 2 sizes in 14 days', OMAD or 72-hour fasts promoted to viewers, 'this is the ideal body'. Does NOT count: sports or general-fitness routines, medically necessary diets, religious fasting, competitive eating (that is allowed).

Can FYProof spot it?

A full check of your video looks for it in what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: looked at for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: looked at for this rule

The free caption check below looks for wording linked to this rule in a caption and hashtags.

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Where will you post it?

Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.

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