Clickbait with no real value
The video may not earn money on TikTok.
DemonetizationHow serious: Worth fixingTikTokEngagement bait
Last verified
What triggers it
Profile or content that lacks meaningful value and is mainly designed to attract followers, likes or ad clicks.
What TikTok says
“Clickbait: Your profile, account info, or content lacks meaningful value and is primarily designed to attract followers, likes, or advertisement clicks.”
We last checked this against TikTok's page on .
How to fix it
Make sure the hook delivers and the video has a real payoff.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.