Ad, sponsored or own-business post not disclosed
TikTok may expect a label or a disclosure on the video.
Last verified
What triggers it
Promoting your own business, product or service, or posting branded content (review, endorsement, gifted product, paid deal, affiliate link or code, ambassador) without turning on the 'Disclose commercial content' setting.
What TikTok says
“If you’re posting commercial content on TikTok, you must clearly disclose it using the content disclosure setting.”
We last checked this against TikTok's page on .
How to fix it
Turn on 'Disclose commercial content' (Your brand = 'Promotional content'; Branded content = 'Paid partnership') and tag the brand.
Good to know
Cues: 'use my code', affiliate links, 'link in bio to shop', #ad #sponsored #gifted #partner, 'thanks to [brand]', unboxing of PR packages, a business owner showing their own shop or services.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.