Sponsored post that hides the product or overclaims
TikTok may take the video down.
Last verified
What triggers it
Branded content where the product isn't named in the video or caption (only via profile or link), makes false or misleading claims, promotes negative body image or an unhealthy relationship with food or exercise, urges children to buy or pester parents, shows children in danger, uses subliminal techniques, or discriminates.
What TikTok says
“You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links.”
We last checked this against TikTok's page on .
How to fix it
Say the brand and product out loud or in the caption, remove unsupported claims, and don't target children.
Good to know
Commercial post where no brand or product name is spoken or written; absolute claims ('cures', 'guaranteed', 'clinically proven' with no source); 'ask your mom to buy it'.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.