Repeatedly skipping the commercial disclosure
TikTok may take the video down and give the account a strike.
Account strikeHow serious: SeriousTikTokSponsored posts and ads
Last verified
What triggers it
A pattern of posting commercial content without the disclosure setting.
What TikTok says
“Repeated failure to make a disclosure can lead to your account being temporarily restricted from posting content, or can lead to an account ban.”
We last checked this against TikTok's page on .
How to fix it
Disclose every commercial post, including past ones (the setting can be turned on from the post's Ad settings).
Good to know
Account-level.
Can FYProof spot it?
A check doesn't look for this one. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: not for this rule
- On-screen text: not for this rule
- Caption: not for this rule
- Hashtags: not for this rule
Part of this rule depends on your account or on what happens after you post, which a check before posting can't see.
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.