Sponsored alcohol, gambling, finance or medicine post
TikTok may block the video in some places.
Last verified
What triggers it
Branded content for alcohol, dating apps, energy drinks, film/TV/game trailers, financial services, OTC or prescription medicine, vitamin supplements, gambling or real-money games, or underwear. Allowed only when invited by a TikTok-approved brand through TikTok One; shown only in the market where posted, age-gated (alcohol 18+, 21+ in the US, Canada and Japan, 25+ in Indonesia, Korea, Malaysia, Thailand and Ukraine) and not allowed at all in many countries.
What TikTok says
“Branded Content that promotes or reviews products or services from the following restricted industries is allowed, but will only be shown in the market it was posted in and may be age restricted.”
We last checked this against TikTok's page on .
How to fix it
Only take these deals through TikTok One with an approved brand; expect reach limited to your market and to adults.
Good to know
Commercial post plus one of these categories.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.