Retouched ad without a legally required notice
Snapchat may expect a label or a disclosure on the video.
Needs a disclosure labelHow serious: MinorSnapchatSponsored posts and ads
Last verified
What triggers it
Commercial content with retouched bodies or faces posted where local law requires a 'retouched' disclaimer or watermark (e.g. France), without one.
What Snapchat says
“if required, you must include any necessary disclaimer or watermark indicating that your commercial content is retouched”
We last checked this against Snapchat's page on .
How to fix it
Add the required 'retouched' notice on screen where local law asks for it.
Good to know
Only applies to sponsored beauty, fashion or fitness content with visible retouching or body-reshaping filters.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the words on screen. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: not for this rule
- Hashtags: not for this rule
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.