Age-restricted product promo without age targeting
Snapchat may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Commercial content for alcohol, gambling, dating, weight-loss products, complex financial products (e.g. crypto) or pharmaceutical/health products posted without the required age (and location) targeting.
What Snapchat says
“Commercial content that promotes weight loss products or services must not be directed at anyone under the age of 18. You must use available targeting options.”
We last checked this against Snapchat's page on .
How to fix it
Set profile-level age and location targeting before posting; if no age-target option is available, don't post it.
Good to know
Sponsored or self-promotional content in these categories. Alcohol promos also must not show excessive drinking or drunk people; dating promos must not be overtly sexual.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.