Clickbait or engagement bait (not recommended)
Instagram may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Posts that bait engagement ('like if…', 'tag someone who…', 'comment YES') or use withholding, sensational hooks people say they dislike.
What Instagram says
“Content that users broadly tell us they dislike, such as clickbait or engagement bait.”
We last checked this against Instagram's page on .
How to fix it
Replace vote/like/tag asks with a specific, honest call to action and a hook that tells viewers what they will get.
Good to know
Check the spoken hook, overlays and caption. A specific call to action (watch the full tutorial, sign this petition) is not engagement bait.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.