AI-generated persona without AI profile label
Instagram may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
An account that repeatedly posts content prominently featuring a photorealistic AI-generated person without the 'AI-generated profile' label turned on.
What Instagram says
“Repeatedly and recently shared content that prominently features a photorealistic AI-generated person, unless the account has disclosed this by adding the AI-generated profile label.”
We last checked this against Instagram's page on .
How to fix it
Turn on 'AI-generated profile' in Edit Profile, or appeal in Account Status if the person is real.
Good to know
It applies when the main on-camera person looks AI-generated (virtual influencer, AI avatar presenter). Using AI tools for edits, captions or graphics does not require the profile label.
Can FYProof spot it?
A full check of your video looks for it in what's shown. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: not for this rule
- Caption: not for this rule
- Hashtags: not for this rule
It doesn't read details stored inside the file, such as labels an editing app adds.
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.