Giveaways for likes or like-gated content
Instagram may take the video down.
Last verified
What triggers it
Offering cash, gift cards or prizes in exchange for likes, follows, shares or comments; requiring people to like, share, follow or otherwise publicly engage to unlock promised content; buying or selling engagement.
What Instagram says
“Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.”
We last checked this against Instagram's page on .
How to fix it
Make the reward or content available without requiring public engagement, or run giveaways without engagement requirements.
Good to know
Watch for 'like and follow to win $500', 'share this to unlock part 2', 'follow + comment to get the link'.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
The same rule on Facebook and Threads
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.