Engagement bait or stunts for payment
The video may not earn money on Facebook.
DemonetizationHow serious: Worth fixingFacebookEngagement bait
Last verified
What triggers it
Content that incentivizes clicks, likes, comments or shares, or asks for money/gifts in exchange for extreme behaviour (eating inedible things, showing graphic content, drinking or drug use, undressing or sexual behaviour).
What Facebook says
“Content that requests compensation in exchange for extreme behavior, such as:”
We last checked this against Facebook's page on .
How to fix it
Drop pay-for-stunt and engagement-for-reward prompts.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.