Clickbait link post
Facebook may show the video to fewer people.
Last verified
What triggers it
A post with a link that creates misleading expectations by withholding information, sensational phrasing ('You won't believe…'), or ALL CAPS and excessive exclamation marks.
What Facebook says
“Posts that lure people into clicking on an included link by creating misleading expectations about the post or article’s content.”
We last checked this against Facebook's page on .
How to fix it
Say plainly what the link contains; drop ALL CAPS and '!!!'.
Good to know
Only applies to posts that include a link. Compare the caption promise with the link destination.
Can FYProof spot it?
A full check of your video looks for it in the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.