Engagement bait ('like if…', 'tag a friend')
Facebook may show the video to fewer people.
Last verified
What triggers it
Explicitly asking for votes, shares, comments, tags, likes or reactions for purposes other than a specific call to action.
What Facebook says
“Posts that explicitly request engagement (such as votes, shares, comments, tags, likes, or other reactions) for purposes other than a specific call to action”
We last checked this against Facebook's page on .
How to fix it
Remove 'like if', 'share with 5 friends', 'tag someone who', 'comment YES'; use a specific call to action.
Good to know
Check spoken hook, overlays and caption. Exceptions: missing people or property, fundraising, petitions, showing support for an issue, and time-sensitive disaster information.
Can FYProof spot it?
A full check of your video looks for it in what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.