Another creator's or app's watermark or logo
TikTok may leave the video out of recommendations, so fewer people see it.
About to post? A full check of your video looks for this in what's shown and the words on screen, with a plain fix.
Check a video freeWhat triggers it
Reused clips that show someone else's watermark, @handle or logo (e.g. another creator's TikTok or Reels watermark, a different app's logo) without creative edits.
What TikTok says
“Reused or unoriginal content posted without creative edits, such as clips that show someone else’s watermark or logo”
How to fix it
Re-export from the original project without the watermark, or remove the borrowed clip; add your own commentary or edits if you have rights to reuse it.
Good to know
Check corners and the end card for TikTok, Instagram Reels, YouTube Shorts, Snapchat or other app logos and @usernames that are not your own. The policy says 'someone else's' watermark; your own logo or handle is fine. Also check green-screen backgrounds for watermarked images.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the words on screen. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: not for this rule
- Hashtags: not for this rule
Compare this rule across platforms
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.