Promoting low-risk weight or muscle products

TikTok may show the video only to adults.

Age restrictionHow serious: MinorTikTokHealth claims

Last verified

What triggers it

Selling or marketing low-risk products or services in a weight-loss or muscle-gain context (e.g. protein powder, gym programs) without exaggerated claims.

What TikTok says

“Trading, marketing, or providing access to products or services that are promoted in the context of weight loss or muscle gain, with low associated health risks”
TikTok, Community Guidelines: Mental and Behavioral Health
Official source: tiktok.com/safety/en/policies-and-engagement/mental-behavioral-health

We last checked this against TikTok's page on .

How to fix it

Expect the video to reach adults only. Avoid result promises and before/after claims.

Good to know

Product promotion framed around losing weight or bulking. Add exaggerated claims and it moves to ineligible for the For You feed or removal.

Can FYProof spot it?

A full check of your video looks for it in what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.

  • Video: not for this rule
  • Speech: looked at for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: looked at for this rule

Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.

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