Reposted or barely changed content
Snapchat may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Posting someone else's video without creative change, low-effort 'reactions' that are a pretext to repost, or re-posting the same video again with minimal differences.
What Snapchat says
“Repeatedly posting the same content, whether it’s your own or someone else’s, with minimal creative differences”
We last checked this against Snapchat's page on .
How to fix it
Post your own footage, or add real commentary or transformation to clips you use.
Good to know
Signs: another creator's watermark or face throughout, TV or movie footage with no added commentary, a small reaction box over someone else's clip. Commentary, real reactions and edits that transform the clip do not count.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the words on screen. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: not for this rule
- Hashtags: not for this rule
It doesn't recognize songs or match clips against copyright catalogs, so it can't tell whether you have the rights to them.
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.