Tobacco, vape, adult or drug promotion (not recommended)
Instagram may leave the video out of recommendations, so fewer people see it.
Not recommendedHow serious: Worth fixingInstagramRegulated goods
Last verified
What triggers it
Content promoting tobacco or vaping products, adult products and services, or pharmaceutical drugs.
What Instagram says
“Content that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs.”
We last checked this against Instagram's page on .
How to fix it
Keep vapes, cigarettes, adult products and prescription-drug promotion out of frame and caption.
Good to know
Alcohol is not in this item; alcohol sales and drink recipes are hidden from teens instead (see “Drinking, smoking or vaping on camera (adults only)”).
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: not for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The same rule on Facebook
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.