Realistic AI video or voice without AI label
Instagram may expect a label or a disclosure on the video.
Last verified
What triggers it
Photorealistic video or realistic-sounding audio that was digitally created, modified or altered (incl. with AI) shared without turning on the AI label, e.g. a realistic AI crowd scene, an AI-generated conversation, a song with AI vocals, or a Reel narrated by a realistic AI voice.
What Instagram says
“There may be penalties for content shared without a label when it is required.”
We last checked this against Instagram's page on .
How to fix it
Turn on the AI label when posting realistic AI video or a realistic AI voice. Expect a label anyway if the export carries AI metadata.
Good to know
Not required: images and cartoon-style or obviously unrealistic video. Meta's examples of required labels are all realistic synthetic scenes or voices; light AI touch-ups (resize, colour) are low risk.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: not for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Sounds other than speech, such as music, aren't checked.
It doesn't read details stored inside the file, such as labels an editing app adds.
The same rule on Facebook and Threads
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.