Sponsored or gifted post without Paid partnership tag
Instagram may expect a label or a disclosure on the video.
Last verified
What triggers it
Content that features or is influenced by a business partner in exchange for money or free gifts (sponsorship, gifted product, discount code, affiliate deal) posted without the branded content tool ('Paid partnership' label) tagging the partner.
What Instagram says
“Branded content may only be posted with the use of the branded content tool, and creators must use the branded content tool to tag the featured third party product, brand, or business partner with their prior permission.”
We last checked this against Instagram's page on .
How to fix it
Turn on the Paid partnership label and tag the brand (with its permission); also say 'ad' or 'sponsored' in the video and caption.
Good to know
Watch for 'thanks to X for sponsoring', 'use my code', 'gifted', '#ad', '#sponsored', affiliate links, prominent product showcases with brand mentions. The platform tag is required in addition to any legal disclosure; creators also cannot accept value to post content that doesn't feature them or that they weren't involved in creating.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
The same rule on Facebook
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.