Realistic AI or heavily edited video not labeled
TikTok may expect a label or a disclosure on the video.
About to post? A full check of your video looks for this in what's shown, the words on screen and the caption, with a plain fix.
Check a video freeWhat triggers it
AI-generated or significantly edited content showing realistic-looking people or scenes without a label: face swaps, making someone appear to say something they didn't, adding or removing people or objects in a misleading way, AI voice that mimics a real person, or clips cut, rearranged or sped up to change meaning.
What TikTok says
“Unlabeled content may be removed, restricted, or labeled by our team, depending on the harm it could cause.”
How to fix it
Turn on 'AI-generated content' under More options before posting, or add a clear caption, sticker or watermark saying it is AI or edited.
Good to know
Does NOT need disclosure: color correction, reframing, cropping, anime or other clearly artistic styles, generic text-to-speech that is not a recognizable real voice.
Can FYProof spot it?
A full check of your video looks for it in what's shown, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Sounds other than speech, such as music, aren't checked.
It doesn't read details stored inside the file, such as labels an editing app adds.
Compare this rule across platforms
Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.