AI deepfake that misleads or harms people
TikTok may take the video down.
About to post? A full check of your video looks for this in what's shown, the words on screen and the caption, with a plain fix.
Check a video freeWhat triggers it
AI or significantly edited content (labeled or not) that uses a private person's likeness without consent; sexualized, fetishized or victimizing depictions; AI likenesses made to bully; accounts focused on AI images of youth in adult clothing or sexualized poses; or AIGC that misleads about public matters: fake news-outlet styling, fake crisis footage, public figures degraded or linked to crimes, public figures endorsing products or taking positions they never did, fake political endorsements.
What TikTok says
“A public figure taking political stances, supporting products, or commenting on public issues they haven't actually addressed”
How to fix it
Remove real people's likeness unless you have consent, never use a public figure's AI likeness to sell or endorse, and remove fake news branding.
Good to know
Celebrity deepfakes promoting a product or app, AI 'news anchor' clips with network logos, AI disaster footage, face-swaps of classmates or exes, AI nude or 'undress' images. A label does not make these allowed. Does NOT count: obvious humor or art such as a spoof, meme or dance.
Can FYProof spot it?
A full check of your video looks for it in what's shown, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Sounds other than speech, such as music, aren't checked.
It doesn't read details stored inside the file, such as labels an editing app adds.
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Related TikTok rules
Platforms change their rules often. This page sums up what TikTok publishes; it isn't legal advice.