Reposting someone else's video or brand

Threads may take the video down.

RemovalHow serious: SeriousThreadsOther copyrighted material

Last verified

What triggers it

Using copyrighted footage (movies, TV, sports, other creators' videos) or trademarks without permission, or selling/promoting counterfeit goods.

What Threads says

“The sale or promotion of counterfeit goods”
Threads, Third-Party Intellectual Property Infringement
Official source: transparency.meta.com/policies/community-standards/intellectual-property

We last checked this against Threads's page on .

How to fix it

Use only footage and brands you own or licensed; trim third-party clips and add real commentary.

Good to know

Removal usually follows a rights-holder report; repeat infringers lose their accounts. Watch for long clips from films, TV, sports broadcasts and other creators, and 'replica'/'1:1'/'dupe' luxury sales.

Can FYProof spot it?

A full check of your video looks for it in what's shown, the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: not for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

It doesn't recognize songs or match clips against copyright catalogs, so it can't tell whether you have the rights to them.

The free caption check below looks for wording linked to this rule in a caption and hashtags.

Free caption check

Is my caption at risk?

Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.

0 of 2,200 characters

Where will you post it?

The same rule on Instagram and Facebook

Platforms change their rules often. This page sums up what Threads publishes; it isn't legal advice.

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