Reposting someone else's video or brand

Instagram may take the video down.

RemovalHow serious: SeriousInstagramOther copyrighted material

Last verified

What triggers it

Using copyrighted footage (movies, TV, sports, other creators' videos) or trademarks without permission, or selling/promoting counterfeit goods.

What Instagram says

“The sale or promotion of counterfeit goods”
Instagram, Third-Party Intellectual Property Infringement
Official source: transparency.meta.com/policies/community-standards/intellectual-property

We last checked this against Instagram's page on .

How to fix it

Use only footage and brands you own or licensed; trim third-party clips and add real commentary.

Good to know

Removal usually follows a rights-holder report; repeat infringers lose their accounts. Watch for long clips from films, TV, sports broadcasts and other creators, and 'replica'/'1:1'/'dupe' luxury sales.

Can FYProof spot it?

A full check of your video looks for it in what's shown, the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: not for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

It doesn't recognize songs or match clips against copyright catalogs, so it can't tell whether you have the rights to them.

The same rule on Facebook and Threads

Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.

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