Drinking, smoking or vaping on camera (adults only)
Threads may show the video only to adults.
Last verified
What triggers it
Depicting consumption of alcohol, tobacco, nicotine or vapes; alcoholic drink recipes; promoting tobacco brands; legitimate businesses selling alcohol or tobacco; invitations to venues where alcohol is served.
What Threads says
“Content depicting the consumption of alcohol products or beverages or sharing recipes for alcoholic beverages.”
We last checked this against Threads's page on .
How to fix it
Cut the drinking, smoking or vaping shots if you want teen reach; otherwise expect the 18+ limit.
Good to know
Any visible drinking, cocktail recipe, smoking or vaping. Anti-smoking and cessation PSAs are excepted for tobacco. Being 18+ also removes teen reach and recommendations to teens.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The same rule on Instagram and Facebook
Related Threads rules
Platforms change their rules often. This page sums up what Threads publishes; it isn't legal advice.