Drinking, smoking or vaping on camera (adults only)
Instagram may show the video only to adults.
Last verified
What triggers it
Depicting consumption of alcohol, tobacco, nicotine or vapes; alcoholic drink recipes; promoting tobacco brands; legitimate businesses selling alcohol or tobacco; invitations to venues where alcohol is served.
What Instagram says
“Content depicting the consumption of alcohol products or beverages or sharing recipes for alcoholic beverages.”
We last checked this against Instagram's page on .
How to fix it
Cut the drinking, smoking or vaping shots if you want teen reach; otherwise expect the 18+ limit.
Good to know
Any visible drinking, cocktail recipe, smoking or vaping. Anti-smoking and cessation PSAs are excepted for tobacco. Being 18+ also removes teen reach and recommendations to teens.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
The same rule on Facebook and Threads
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.