Paid political or issue content
Snapchat may take the video down.
Last verified
What triggers it
Sponsored or paid content about candidates, parties, ballot measures, PACs, 'go vote' messages, or debated issues (abortion, immigration, environment, guns, etc.).
What Snapchat says
“Snapchatters are free to express their own political opinions, but Snap restricts the paid promotion of political messaging to traditional ad formats in approved markets (which excludes the European Union).”
We last checked this against Snapchat's page on .
How to fix it
Don't accept payment for political posts; political ads must go through Snap's ad platform.
Good to know
Only applies when the political content is paid or incentivized. Unpaid personal opinions are allowed (but see “Election or political issue content on Spotlight”).
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.