Misleading headline or cover tile

Snapchat may leave the video out of recommendations, so fewer people see it.

Not recommendedHow serious: Worth fixingSnapchatEngagement bait

Last verified

What triggers it

Sensational or misleading headlines, tiles or cover images: unfounded rumors, old events shown as breaking news, or edited body/face images implying a radical transformation.

What Snapchat says

“Misleading or sensationalized headlines or Tiles, such as unfounded casting rumors, presenting a celebrity’s years-old arrest as breaking news, editing an image of someone’s body or face to imply a radical transformation, etc.”
Snapchat, Recommendation Eligibility: False or Deceptive Information
Official source: values.snap.com/policy/content-guidelines-recommendation-eligibility/recommen...

We last checked this against Snapchat's page on .

How to fix it

Use a cover and headline that accurately match the video.

Good to know

Compare the cover frame/tile and headline with what the video actually shows. Watch for 'BREAKING' on old news and before/after images that are edited.

Can FYProof spot it?

A full check of your video looks for it in what's shown, the words on screen and the caption. What a check finds is an estimate, not a guarantee.

  • Video: looked at for this rule
  • Speech: not for this rule
  • On-screen text: looked at for this rule
  • Caption: looked at for this rule
  • Hashtags: not for this rule

Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.

Your next post,
pre-checked.

Free during the beta. Invite only: join the waitlist and we'll let you in as spots open.

Join the waitlist

Guides to read next