Wholly AI-generated video made outside Snapchat
Snapchat may leave the video out of recommendations, so fewer people see it.
About to post? A full check of your video looks for this in what's shown, with a plain fix.
Check a video freeWhat triggers it
A video generated entirely by an outside AI tool (for example a clip made with another company's AI video generator), even if it carries an AI disclosure.
What Snapchat says
“As of this month and going forward, wholly AI-generated videos will no longer be eligible for recommendation on Spotlight.”
How to fix it
Use real footage you shot, or make the AI parts with Snapchat's built-in AI tools, which stay eligible.
Good to know
Content edited with Snapchat's own AI Lenses/tools stays eligible. Real footage with light AI touch-ups is not 'wholly' AI-generated.
Can FYProof spot it?
A full check of your video looks for it in what's shown. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: not for this rule
- Caption: not for this rule
- Hashtags: not for this rule
Sounds other than speech, such as music, aren't checked.
It doesn't read details stored inside the file, such as labels an editing app adds.
Compare this rule across platforms
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.