AI content without a label where law requires one
Snapchat may expect a label or a disclosure on the video.
About to post? A full check of your video looks for this in what's shown and the caption, with a plain fix.
Check a video freeWhat triggers it
AI-generated or AI-altered realistic content posted without a disclosure in a region whose law requires AI labelling (e.g. the EU under the AI Act).
What Snapchat says
“This includes local laws that mandate disclosures for AI-generated content. If a user does not comply with these transparency rules, we may restrict the content's visibility or remove the content.”
How to fix it
Add a clear 'AI-generated' label on screen and in the caption.
Good to know
Realistic AI faces, voices or scenes with no 'AI-generated' text. Content made with Snapchat's own AI tools already carries indicators.
Can FYProof spot it?
A full check of your video looks for it in what's shown and the caption. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: not for this rule
- On-screen text: not for this rule
- Caption: looked at for this rule
- Hashtags: not for this rule
Sounds other than speech, such as music, aren't checked.
It doesn't read details stored inside the file, such as labels an editing app adds.
Compare this rule across platforms
Related Snapchat rules
Platforms change their rules often. This page sums up what Snapchat publishes; it isn't legal advice.