Self-harm, suicide or ED topics (not recommended)
Instagram may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Content that discusses self-harm, suicide or eating disorders, or depicts or trivialises death or depression (e.g. 'kms' jokes, depression memes), even when allowed.
What Instagram says
“Content that discusses self-harm, suicide, or eating disorders, as well as content that depicts or trivialises themes around death or depression.”
We last checked this against Instagram's page on .
How to fix it
If non-follower reach matters, avoid casual death or suicide jokes in hooks, captions and overlays; recovery content will mostly reach followers.
Good to know
Applies to supportive and recovery content too: it stays up and reaches followers but is not recommended. Personal experiences outside recovery are also hidden from teens.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The same rule on Facebook
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.