Weight-loss products or cosmetic procedures (18+)
Instagram may show the video only to adults.
Last verified
What triggers it
Selling, mentioning or favourably depicting weight-loss or weight-gain products, diet products or cosmetic procedures/surgeries (incl. skin whitening), or weight-loss clickbait with extreme claims or promised results in a set time.
What Instagram says
“Attempts to buy, sell, trade, donate, gift, mention or ask for weight loss or weight gain products or services.”
We last checked this against Instagram's page on .
How to fix it
Drop product promotion and timed results claims, or accept the 18+ limit and loss of recommendations.
Good to know
Watch for diet teas, appetite suppressants, GLP-1 promos, fat-burner patches, filler/botox/BBL promos and dramatic before/after reveals. Workout methods and makeup are not covered.
Can FYProof spot it?
A full check of your video looks for it in what's shown, what's said, the words on screen, the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: looked at for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
The same rule on Facebook and Threads
Related Instagram rules
Platforms change their rules often. This page sums up what Instagram publishes; it isn't legal advice.