Long, hashtag-stuffed or unrelated caption
Facebook may leave the video out of recommendations, so fewer people see it.
Last verified
What triggers it
Long, distracting captions with an inordinate number of hashtags, or captions completely unrelated to the content.
What Facebook says
“Accounts that engage in these tactics will only have their content shown to their followers and will not be eligible for monetization.”
We last checked this against Facebook's page on .
How to fix it
Keep the caption short and about the video, with at most about 5 relevant hashtags.
Good to know
Count hashtags and compare caption topic with the video. Meta's best-practice advice (not an enforcement rule): captions with no links, minimal capital letters and no more than five hashtags perform best.
Can FYProof spot it?
A full check of your video looks for it in the caption and the hashtags. What a check finds is an estimate, not a guarantee.
- Video: not for this rule
- Speech: not for this rule
- On-screen text: not for this rule
- Caption: looked at for this rule
- Hashtags: looked at for this rule
The free caption check below looks for wording linked to this rule in a caption and hashtags.
Free caption check
Is my caption at risk?
Paste the caption and hashtags you plan to post. We check the words against each platform's published rules in a second. Nothing you type is saved.
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.