Baked-in pre-roll, mid-roll or banner ads
The video may not earn money on Facebook.
DemonetizationHow serious: Worth fixingFacebookSponsored posts and ads
Last verified
What triggers it
The video already contains manually inserted pre-roll, mid-roll, post-roll or banner ads where Facebook offers ad placements.
What Facebook says
“For example, a video that includes manually inserted mid-roll ads is ineligible for In-Stream Ads.”
We last checked this against Facebook's page on .
How to fix it
Remove inserted ad segments and banners; integrate sponsors natively and tag them.
Good to know
Look for ad-break bumpers, sponsor commercials spliced in, or banner ad overlays. Natively integrated sponsorships disclosed with the branded content tool are different.
Can FYProof spot it?
A full check of your video looks for it in what's shown and what's said. What a check finds is an estimate, not a guarantee.
- Video: looked at for this rule
- Speech: looked at for this rule
- On-screen text: not for this rule
- Caption: not for this rule
- Hashtags: not for this rule
Related Facebook rules
Platforms change their rules often. This page sums up what Facebook publishes; it isn't legal advice.